In February 2022, the “European Rice” campaign will be present again in UAE, for two major promotional events.

On Saturday, February 12th, a Press Event is organized at a major hotel in Dubai dedicated to European Rice where rice producers form the Union of Agricultural Cooperatives of Thessaloniki, Greece and distinguished chefs will share with you their passion about the European rice and prepare recipes with it. They will inform about the quality and the safety of the European rice, that starts from rice producers, who implement Certified procedures complying with the integrated Quality Management System for the agricultural production of rice based on good agricultural practices which respect the environment, on protection of the producer-grower’s health, and offer a healthy and safe product to the consumer.

European Rice also participates in  Gulfood exhibition 2022 (February 13th – 17th), in Za’abeel Hall, stand Z5-146. Rice representatives will be more than happy to welcome you in their booth and provide more information about European Rice!

“European Rice – rice to the top!” is the distinctive title of EU-funded promotional campaign “Information provision and promotion measures on rice in Jordan, Lebanon and the U.A.E.” aiming to spread awareness among consumers in the targeted countries, but also professionals such as food experts, distributors and wholesalers about the authenticity and unique production quality of European rice produced in Greece.

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.