From December 9th to 19th, 2024, a series of in-store promotions were held at nine selected stores and delicatessens across London. During this period, specially trained promoters are stationed at European Rice promotional stands to provide comprehensive information to visitors. Consumers are learning about the distinctive characteristics, production methods, and exceptional quality of European Rice. Additionally, they are invited to complete a detailed survey about the program and receive a complimentary 500-gram sample of European Rice along with an informational brochure. The participating stores include: