We are thrilled to share the success of our recent European Rice sampling activity held across the city of Amman, Jordan. The European Rice campaign visited 25 different spots over four exciting days, introducing the unique flavors and superior quality of European rice. During this engaging event, residents and visitors of Amman had the opportunity to take European rice samples. Our dedicated team provided insights into the sustainable farming practices behind European rice and the benefits of incorporating this nutritious staple into their daily diets.

The response was overwhelmingly positive, with many expressing their appreciation for the chance to experience a taste of Europe right in their city. The event not only brought European rice to the tables of Amman but also cultivated a deeper understanding and appreciation of this exceptional product.

Participating stores included:

Here are some highlights from the tasting days.