From September 26-29, 2024, four distinguished opinion leaders from Israel were invited to Greece to explore the region where European rice is cultivated and gain insights into its production methods. A carefully planned program was designed to give them an in-depth understanding of the entire rice cultivation process, from planting to harvest.

The selected opinion leaders were:

1. Tzukerman Yonit – a renowned food influencer, blogger, author, and content creator with over half a million followers.
2. Azur Sharabi Meital – editor at Maariv newspaper and website.
3. Levy Alhalel Michal – an influencer, blogger, and chef, as well as the winner of the reality show “Grill Star” on the Food Channel.
4. Rotem Sade Calderon – founder of Goodnews, a PR services company in Israel.

This exclusive visit allowed them to experience firsthand the high standards and sustainable methods involved in producing European rice, deepening their understanding of its quality and cultivation practices.

Here are some highlights from the Study Trip.