From 28^th of February to 2^nd of March, a sampling promotion activity took place in 25 selected stores and supermarkets in Amman, Jordan. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice.

During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, filled the special research questionnaire of the program and took one free sample of 500 gr European Rice and one informational brochure.

During the 4 days of the promotional activity, 25.000 consumers were informed about European Rice.