Within the framework of the Action “Information provision and promotion measures on rice in Jordan, Lebanon and the U.A.E.”, with the distinctive title “EUROPEAN RICE”, several Press Events are realized in each country, for the promotion of European Rice across the Lebanese, Jordanian and UAE markets.
Figures from the media and F&B wholesale industry, food and lifestyle bloggers, nutrition specialists, key retailers, distributors and importers of agricultural products participate in each event and enjoy a conference regarding the characteristics, quality and benefits of European Rice.
On the 14th of October 2019, at the Four Seasons Hotel, a press gathering followed by a cocktail dinner was held for the purpose of launching the European Rice program on the Jordanian market.
The special characteristics, the way of production and the unique quality of European Rice were presented by the following speakers during the Press Event:
Chef Mastrodimitris George presented a live cooking show with recipes based on European Rice.