B2B Meetings in Amman, 2024
October 14, 2024On October 3rd, 2024, a press event took place at the Intercontinental Hotel Amman (Islamic College Street, Amman 11180). This event was part of the EU-funded promotional campaign titled “Information provision and promotion measure on rice in Jordan, United Kingdom, Israel, and UAE” – EURICE TC, with the distinctive theme of “European Rice” organized by the Agricultural Corporate Partnership of Thessaloniki, Easth S.A.
The event was a great success, attracting numerous professionals from the food industry who were eager to learn more about European rice. Attendees had the opportunity to hear insightful speeches from key figures, including Mr. Giannopoulos, General Manager of EASTH SA; Mrs. Maria Nalmpanti, Head of Information & Promotion Projects at Novacert, the program’s implementing body; Mrs. Afaf Hamdiah, Marketing Director of Saban Group; and Mrs. Hiba Ayman Helles, a respected nutritionist. Following the speeches, Chef Elyan captivated the audience with a live cooking demonstration, showcasing creative ways to incorporate European rice. The event concluded with a delightful dinner, where guests enjoyed a variety of dishes featuring European rice. The entire event was executed seamlessly, leaving attendees with a deeper understanding and appreciation of European rice’s quality and versatility.
Here are some highlights from the event.