On December 10th, 2024, the Grand Hyatt Amman Hotel hosted a pivotal press event as part of the EU-funded initiative, “Information provision and promotion measure on rice in Jordan, United Kingdom, Israel, and UAE”—EURICE TC. Themed “European Rice,” the event was organized by the Agricultural Corporate Partnership of Thessaloniki, Easth S.A.

The gathering was an outstanding success, drawing a diverse group of food industry experts eager to discover the nuances of European rice. The event featured enlightening talks from key figures such as Mr. Dimoudis, a leading producer from EASTH SA; Mrs. Ariadni Sachinoglou, project manager of the European rice program; Mrs. Afaf Hamdiah, Marketing Director of Saban Group; and Mrs. Hiba Ayman Helles, a distinguished nutritionist. The presentations were followed by an engaging live cooking show by Chef Elyan, who demonstrated innovative recipes using European rice. The day concluded with a sumptuous dinner, showcasing a variety of dishes that highlighted the unique qualities and versatility of European rice. The flawless execution of the event left a lasting impression on all attendees, enhancing their appreciation for European rice.

Here are the key moments from the event.