From 1^st to 5^th and from 1^st to 8^th June 2021 , an in-store promotion activity took place in 28 selected stores and supermarkets in Lebanon. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice. During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, filled out the special research questionnaire of the program and took one free sample of European Rice and one informational brochure.

The stores where the action took place are the following:

1. Carrefour Hazmieh
2. Carrefour Aley
3. Carrefour Dora
4. Carrefour Jeita
5. Carrefour Adma
6. Faddoul Jounieh
7. Joseph Maroun Beit Meri
8. Caliprix Maameltein
9. Fahed Jounieh
10. Rammal Khaldeh
11. Rammal Beirut Mall (Tayouneh)
12. Rammal Boulevard
13. Rammal Hadath
14. Rammal Borj Al Brajneh
15. Rammal Haret Hrek
16. Rammal Roueiss
17. Rammal Sainte Therese
18. COOP Awkar
19. COOP Khaldeh
20. COOP Ramleh Bayda
21. COOP Sabra
22. COOP Hamra
23. Le Caddie Hazmieh
24. Le Caddie Achrafieh
25. Storiom Kornet Chehwan
26. Bee Mart Jbeil (Byblos)
27. Jbeil Supermarket Jbeil (Byblos)
28. Metro Hazmieh
29. Al Wataniyah Choueifat