From 1st to 5th and from 1st to 8th June 2021 , an in-store promotion activity took place in 28 selected stores and supermarkets in Lebanon. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice. During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, filled out the special research questionnaire of the program and took one free sample of European Rice and one informational brochure.
The stores where the action took place are the following: