From 22^th to 25^th of May 2021, an in-store promotion activity took place in 25 selected stores and supermarkets in Amman, Jordan. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice. During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, filled out the special research questionnaire of the program and took one free sample of European Rice and one informational brochure. For a total of 4 days of the promotional activity, 25.000 consumers were informed about European Rice, at the following stores:

1. Kareem Al Nasr
2. Kareem Khirbeh
3. Kareem Estiqlal
4. Kareem Nazzal
5. Kareem New Zarqa
6. Kareem Al Huriyah
7. Kareem Jumrok
8. Sameh Mall Areefa Mall
9. Sameh Mall Swaileh
10. Sameh Mall Wehdat
11. Sameh Mall Gardenz
12. Sameh Mall Mecca
13. Yaser Al Husami Al Bayader
14. C-town – Amman Mall Al Waha
15. C-town Estiqlal
16. Omran Mall Al Huriyeh
17. Omran Mall Al Khirbeh
18. Al Salam Stores Nazzal
19. Al Safaa Mall Tabrbour
20. Sulaleh Abu Nsair
21. City Star Al Yasmeen
22. Saadi Abu Odeh Al Khirbeh
23. Hajeh Mall  Qwaismeh
24. Daily Stores Al Yasmeen
25. Najmet Abu Nsair Abu Nsair