From 25th to 28th of February 2022, an in-store promotion activity took place in 25 selected stores and supermarkets in Jordan. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice. During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, filled the special research questionnaire of the program and took one free sample of 500 gr European Rice and one informational brochure. For a total of 4 days of the promotional activity, 25.000 consumers were informed about European Rice, at the following stores:

1. Kareem Mall Al Nasr
2 .Khirbeh
3. Estiqlal
4. Nazzal
5. New Zarqa
6. Al Huriyeh
7. Jumrok
8. Sameh Mall Areefa Mall
9. Swaileh
10. Wehdat
11. Gardenz
12. Mecca
13. Yaser Al Husami Al Bayader
14. C-town – Amman Mall Al Waha
15. C-town Estiqlal
16. Jabr Mall Al Hashemi
17. Jabr Stores Tabrbour
18. Time Mall Tabrbour
19. Doukan Al Nasr Al Nasr
20. Saadi Abu Odeh Khirbeh
21. Saadi Abu Odeh Yadoudeh
22. City Star Al Yasmeen
23. Nab’ Wadi Al Ser Al Bayader
24. Omran Mall Khirbeh
25. Hajjeh Mall Qwaismeh