From 20th to 24th of April 2024, an in-store promotion activity is taking place in 25 selected stores and supermarkets in Jordan. Specially trained promoters were providing all relevant information regarding European Rice to the consumers who visited the promotional stands of European Rice. During this activity, the consumers were informed regarding the special characteristics, the way of production and the unique quality of European Rice, are filling the special research questionnaire of the program and take one free sample of 500 gr European Rice and one informational brochure. The following stores are: