On February 20th, 2023, a Press Event was held in Dubai, at the Radisson Blue Deira Plaza Hotel. The event was held in the context of the EU-funded promotional campaign “Information provision and promotion measure on rice in Jordan, United Kingdom, Israel, and UAE” – EURICE, with a distinctive title “European Rice” by the Agricultural Corporate Partnership of Thessaloniki, Easth S.A.

This promotional activity aims to spread awareness about the authenticity and unique production of the European rice, as well as to enhance its competitiveness in the global market. During the event, attendees were informed about the distinctive attributes of the European rice produced in Greece and engaged in discussions regarding potential future trade agreements. The rice-based meal that was presented showcased the exceptional taste and quality features of the European rice produced in Greece.

The European Rice campaign is targeted towards the general public, as well as professionals such as food experts, distributors, and wholesalers. Figures from the media and F&B wholesale industry, food and lifestyle bloggers, nutrition specialists, key retailers, distributors, and importers of agricultural products participated in each action and were informed about the characteristics, unique quality, and special benefits of European Rice.

Here are some highlights from the event: