On November 24th, 2022, 12:00 p.m. a press event was held on, at Hatraklin Meat and Wine Bistro restaurant in Tel Aviv.

The event was attended by guests from the media and F&B wholesale industry, food and lifestyle bloggers, nutrition experts, key retailers, distributors and importers of agri-food products, who attended the presentations on the characteristics, quality and benefits of European Rice.

The event was followed by a dinner where guests had the opportunity to taste recipes based on European Rice. A 5-minute video of the programme was also shown at the beginning of the event.