In the framework of the European project with the distinctive title European Rice, the Agricultural Business Partnership of Thessaloniki, took place at the Israfood 2022 exhibition in Tel Aviv! The exhibition took place from the 22nd to 24th of November 2022 at the Expo Tel Aviv Center!

Israfood is the main and most important trade event for the food and beverage industry in Israel. It is the main platform for business meetings between representatives of the food industry and importers, representatives of stores and retail chains and distributors – wholesalers. In the 38th edition of the exhibition 136 exhibitors participated, while the attendance reached 14,000 visitors.

The exhibition is organized by Stier group ltd under the auspices of the Federation of Israeli Chambers of Commerce (FICC). During the exhibition, a large number of trade visitors stopped by the specially designed stand, where they had the opportunity for the first 2 days of the exhibition to taste recipes that included European rice from Greece and to see the elements that make it unique compared to other types of rice sold and consumed in the Israeli market. During the exhibition, a 5-minute video of the program was played on the 2 screens while visitors were briefed by the booth staff, received the promotional literature and filled out questionnaires.