We are thrilled to announce that European Rice made a remarkable impact at this year’s Gulfood 2025 in Dubai, one of the largest and most significant annual food and beverage trade exhibitions globally. Hosted at the expansive Dubai World Trade Center, the event welcomed over 100,000 trade visitors and featured more than 5,500 exhibitors from approximately 129 countries, underlining its status as a premier global F&B platform.

During the event, held from February 17–21, 2025, our European Rice booth showcased the superior quality, sustainability, and nutritional benefits of the European rice. Visitors to our stand enjoyed firsthand the versatility and exceptional taste of European Rice through live cooking shows and tastings.

Our participation in Gulfood 2025 provided an invaluable opportunity to engage with a diverse international audience, promoting European rice as the premium choice for both consumers and culinary professionals worldwide. The event was a vibrant platform for discussions on potential collaborations and business growth as we connected with industry leaders and stakeholders.

Key Event Statistics:

• Total Attendees: Over 100,000 visitors over five days.
• Exhibitors: More than 5,500 exhibitors representing global multinationals to innovative startups.
• Participating Countries: Exhibitors from around 129 countries, with participation from nearly 190 countries considering both exhibitors and visitors.
• Venue: Held at the Dubai World Trade Centre, spanning 24 exhibition halls and showcasing over 1 million products.

Gulfood International Exhibition is not only the most important annual exhibition in the Middle East for the Food & Beverage sector but also stands as a leading global event, crucial for anyone involved in the food industry.

Here are some highlights from Gulfood 2025.