In the framework of the European project with the distinctive title European Rice, the Agricultural Business Partnership of Thessaloniki took place at the 28th Gulfood exhibition in Dubai! The exhibition took place from February 20th to 24th at the Dubai World Trade Center!

The Middle East’s most significant annual exhibition in the Food & Beverage industry, the Gulfood Trade Show Fair, attracts leading exhibitors from around the world. The 2023 event featured more than 5,000 exhibitors and 100 national booths showcasing a vast range of food and beverage products, including international brands and innovative new offerings. The exhibition attracts international chefs, producers, marketers, restaurant and hospitality owners, and industry leaders, and welcomed over 100,000 trade visitors from 125 countries in 2023.

The program’s stand was situated in a prominent location in the legume and cereals sector, attracting many visitors. During the exhibition, a live cooking show was held in a specially designed area of the stand, where the chef prepared and offered unique rice recipes from Europe for visitors to taste. The program’s promotional video played on the kiosk screen for 10 or 2 minutes, while promoters distributed leaflets, provided information to visitors, and offered the rice book of the program to important guests.