Study Trip from Israel, 2024
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B2B Meetings in Amman, 2024
October 14, 2024
Study Trip from Israel, 2024
October 14, 2024
B2B Meetings in Amman, 2024
October 14, 2024

From October 1 to 3, 2024, the “European Rice” program proudly participated in the prestigious trade fair, Horeca Jordan 2024, held at the Jordan International Exhibition Center (JIEC). The program was represented at stand B143, where it attracted significant attention. Horeca Jordan, now in its 9th edition, is one of the leading annual events in the food, beverage, and hospitality sectors across the Middle East. It serves as a key platform for professionals from various industries to come together, providing invaluable networking opportunities for both local and international businesses.

With its strong reputation and international reach, Horeca Jordan has become a must-attend event for those looking to stay on top of industry trends, explore new business opportunities, and enhance their expertise in the hospitality and foodservice industries. This year, European Rice was proud to be the official rice sponsor of the exhibition, with its products prominently featured in the live cooking competitions. Promotional materials and the program’s logo were visible across the event space, including on the information screens managed by the event organizers.

Located in a prime position, the European Rice stand drew a large number of visitors throughout the exhibition.

Here are some highlights from Horeca Jordan 2024.

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