In the framework of the European project with the distinctive title European Rice, the Agricultural Business Partnership of Thessaloniki, took place at the HORECA JORDAN 2022 exhibition in Aman of Jordan! The exhibition took place from the 27th till the 29th of September 2022 at the Jordan International Exhibition Center (JIEC)! Horeca Jordan International Exhibition was held for the 8th time in Jordan and is one of the leading annual events in the food, beverage and hospitality sector.

The participating visitors and exhibitors at the show are mainly from Jordan, but also from other neighbouring countries in the Mediterranean and Middle East. Exhibitors and visitors to the show each year include international chefs and experts, producers, traders, food and hospitality shop owners and industry leaders. HORECA industry competitions take place during the fair, the most important being the Jordanian Master Chefs Club, where both professional and student chefs compete in various themes. It is worth noting that the programme was the rice sponsor of the exhibition with the promotion of the products, promotional materials and the programme’s logo in the area where the live cooking competitions were held, as well as on the information screens of the organiser of the exhibition.

The project’s stand was located in a central position where a large number of visitors came, and during the exhibition a live cooking show was held in the specially designed area of the stand, with the chef inviting the exhibition visitors to taste unique recipes that showcased European rice.