Within the framework of the European project with the distinctive title European Rice, the Agricultural Business Partnership of Thessaloniki participated at the IFE exhibition in London! The event took place from the 25th of March till the 27th, 2024 at the ExCel London. Key opinion leaders, buyers, and distributors gathered to learn about the promoted product under the European campaign “European Rice”.

Participation at the IFE exhibition proved immensely successful, exceeding expectations. European rice’s booth attracted a steady stream of visitors, showcasing the campaign products and engaging presentations. Networking opportunities were abundant, leading to promising partnerships and new leads.