On December 9th 2020, at Radisson Blu Hotel (Dubai Deira Creek) a press event followed by a tasting dinner was held for the promotion of “European Rice” in the Arab market. Despite these difficult circumstances the whole world is going through, the event was a great success with hosted guests from Dubai’s food sector, F&B wholesale industry and media. 

It was a great honor to have Ms. Maria Kostopoulou, the Greek Counselor of Commercial and Economic Affairs in Dubai addressing a short greeting to kick-start the event. Consequently, a short video was projected, introducing the audience to European Rice and then consequently via live connection from Greece, Mr. Konstantinos Giannopoulos – General Manager of EASTH SA – presented details about the European promotional program and key points about Greek rice production. 

Our nutrition experts and food ambassadors in UAE explained the benefits of European rice produced in Greece together with many useful tips for the most delicious rice cooking. As a conclusion to all those very interesting speeches, a live cooking show plus a tasting dinner summed-up the action of the night!

The European program entitled Information provision and promotion measures on rice in Jordan, Lebanon and the U.A.E. with the distinctive title “European Rice – Rice to the top!” aims to spread awareness among general public, but also professionals such as food experts, distributors and wholesalers about the authenticity and unique production of the European rice as well as to enhance the competitiveness of the European rice produced in Greece.