Within the framework of the Action “Information provision and promotion measures on rice in Jordan, Lebanon and the U.A.E.”, with the distinctive title “EUROPEAN RICE”, several actions are realized in each country, for the promotion of European Rice across the Lebanese, Jordanian and UAE markets. Figures from the media and F&B wholesale industry, food and lifestyle bloggers, nutrition specialists, key retailers, distributors and importers of agricultural products participate in each action and are informed on the characteristics, unique quality and special benefits of European Rice.
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
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